How do you make a brick-and-mortar shop become a phygital format?


The brick-and-mortar shop was a major technological and implementation challenge. We were tasked with designing an innovative, yet as intuitive shopping path as possible. A fast, convenient and automatic service process required combining a perfect hardware solution with the ergonomics of the space - we achieved this by using SIGNIO. Nanovo, as a technology partner, supported us with consultancy, design, programming and implementation.

  • Konrad Jezierski
  • Retail Director,

icon Challenge

The first phygital shop in the fashion category

Transferring the experience familiar to e-commerce customers to the physical space of a brick-and-mortar shop. Integrating the e-commerce platform with in-store product search and distribution engines. Improving the user experience based on digital services, processes and communication in the brand’s pure-play online flagship store.


icon Solution


We implemented a fully digital product selection process. We designed and implemented a groundbreaking fitting room area concept in the pioneering brick-and-mortar shop format.

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